Goldwell StyleSign Roughman is a professional matte styling paste for powerful looks with plenty of grip, texture, and control. With a hold level of 5/5, Roughman is one of the strongest styling products within the Goldwell StyleSign Texture line.
The paste instantly gives the hair a stiff, matte texture that makes it easy to style and define short to medium-length hairstyles. Ideal when you want a lot of hold without the shiny finish of a traditional wax or pomade.
Roughman is developed for styling where grip and control are key. The paste makes it easier to define individual sections, add structure to the hairstyle, and style the hair firmly in the desired direction.
Roughman comes into its own particularly well with short and medium-length hairstyles where the hair clearly needs to be styled. Think of a short textured cut, a matte messy look, a hairstyle with accentuated strands, or a tighter styling requiring strong control.
The matte finish prevents the typical shiny wax effect. As a result, the styling remains visually more natural, and the emphasis is on the shape and texture of the hairstyle.
The difference between Roughman and a lighter styling cream lies primarily in the amount of grip. Roughman gives the hair a clearly noticeable styling base, making it easier to build structure and accentuate individual parts of the hairstyle.
This makes the paste particularly suitable when softer styling products do not provide sufficient control or when you deliberately want to create a dry, matte, and strongly defined look .
For a distinctly matte finish and maximum texture, you can apply Roughman primarily to dry hair . Start with a small amount of product: due to the strong hold, often only a small amount is needed to give the hairstyle shape and definition.
Within the Goldwell StyleSign Texture line, Roughman and Shaping Cream have a distinctly different finish.
Choose Roughman when maximum hold, grip, texture, and a matte finish are most important. Choose StyleSign Shaping Cream when you want to combine strong yet more flexible control with a distinctly glossy finish .
As a result, both products can offer strong styling, but deliver a very different visual end result.
INCI: Water / Aqua / Eau, Petrolatum, Ozokerite, Calcium Sulfate, Trilaureth-4 Phosphate, Bis-Diglyceryl Polyacyladipate-2, Propanediol, Hydrated Silica, PEG-40 Hydrogenated Castor Oil, VP/VA Copolymer, Glyceryl Stearate, PEG-100 Stearate, Hydroxyacetophenone, Sorbitan Caprylate, Cetrimonium Chloride, Caprylic/Capric Triglyceride, Himanthalia Elongata Extract, BHT, Benzoic Acid, Fragrance / Parfum.
Ingredients may be changed by the manufacturer. Therefore, in case of allergies or sensitivities, always check the ingredient list on the received packaging.
Roughman has a hold level of 5/5 and is therefore intended for hairstyles that require a lot of grip, structure, and control.
Roughman was specifically developed for a matte finish . If you want strong styling with a lot of shine, Goldwell StyleSign Shaping Cream is better suited for that desired result.
The paste comes into its own particularly well with short to medium-length hair and with hairstyles where distinct texture and strong control are desired.
Start with a small amount and distribute it well between your hands. Due to the strong hold, it is better to add product if necessary rather than using too much at once.
Yes. The combination of strong grip and a matte finish makes Roughman particularly suitable for messy, textured, and clearly defined looks.
