Goldwell StyleSign Texture Roughman – Matte Texturizing Paste

Powerful matte paste with maximum hold (5/5) and long-lasting humidity resistance (up to 72 hours). For instant hold, definition, and total control. Ideal for short to medium-length hair and normal to coarse hair textures. Vegan & color-safe.

Advantages

• Maximum hold (5/5) with a matte finish .
• Up to 72 hours of long lasting style and humidity resistance .
• Direct grip and strong bundling without a sticky feeling.
• Vegan formula ; cruelty-free (PETA-approved within the StyleSign line).
• Colour-safe and dermatologically tested.
• Works best on dry hair ; also suitable for towel-dried hair.

Properties

• Type: matte cream paste / texturizing paste.
• Hair type & length: short to medium; normal to coarse.
• Technology: StyleSign texture polymers with Marine Bamboo inspiration for long-lasting support.
• Fragrance: perfumed (not fragrance-free).
• Free from: sulphates, alcohol and silicones.

Ingredients (INCI)

• Water (Aqua, Eau)
• Petrolatum
• Ozokerite
• Calcium Sulfate
• Trilaureth-4 Phosphate
• Bis-Diglyceryl Polyacyladipate-2
• Propanediol
• Hydrated Silica
• PEG-40 Hydrogenated Castor Oil
• VP/VA Copolymer
• Glyceryl Stearate
• PEG-100 Stearate
• Hydroxyacetophenone
• Sorbitan Caprylate
• Cetrimonium Chloride
• Caprylic/Capric Triglyceride
• Himanthalia Elongata (Seaweed) Extract
• BHT
• Benzoic Acid
• Fragrance/Parfum

Please note: INCI may change by batch/region; always check the label.

Available in

• 100 ml (standard)

Usage (Method)

1. Take a small amount and rub warm between your palms.
2. Apply to dry hair for the strongest matte effect and maximum hold.
3. Shape, knead, and define as desired. Add a little extra if needed.
4. Pro tip: For a sleek, long-lasting sleek look, apply to towel-dried hair and comb through.

Environment & Ethics

• Vegan & PETA-approved within the StyleSign line (no animal ingredients, no animal testing).
• Climate neutral (CO₂-compensated) within the StyleSign range.
• Recycled Plastic (PCR) Packaging: This tube contains at least 26% PCR ; the StyleSign line uses up to 98% PCR (depending on packaging).
• Thinner tubes and smaller caps for less plastic and lower weight.

History

Goldwell was founded in 1948 by Hans Erich Dotter in Darmstadt , Germany, and is now part of the Kao Salon Division . For over 75 years, Goldwell has been known for professional salon innovations, including the StyleSign styling line.

Additional information

• The former “Creative Texture Roughman” often had a hold designation of 4; in the updated StyleSign line, Roughman is classified as a hold 5/5 .
• Combines strongly with other StyleSign products (e.g. Dry Texture Spray or Defining Wax) for layered styling.

Want to order? Goldwell StyleSign Texture Roughman is available online at HairandBeautyOnline.com .