Joico, specialized in hair products, is led by Sara Jones. An energetic woman with a mission: making products with integrity, honesty and passion. She started her career as a hairdresser and soon started giving trainings. Eventually she grew to top positions within various large companies. The brand believes in offering good quality products in combination with education. With their motto 'All for the love of beauty', everything is said.

Innovation is of paramount importance to Joico. Healthy and lively hair is the goal of the products of this fine brand. Making the world a little happier with happy people with beautiful hair!

Joico Assortment

Joico supports hairdressing salons with the latest groundbreaking techniques to keep improving the products. Whether you use the products in the hair salon or at home, the brand brings out the best in your hair. After 30 years, Joico products are sold in over 65 countries worldwide.

Joico includes quality products, such as Daily Care, consisting only of the best ingredients. The products are extensively tested to guarantee safety. Animal testing is taboo for this brand. The following lines can be distinguished:

  • Joico K-Pak
  • Joico Body Luxe
  • Joico Cliniscalp
  • Joico Curl
  • Joico Color Endure
  • Joico Smooth Cure
  • Joico Daily Care

Joico K-Pak

The K-Pak line has been developed for repairing and strengthening damaged hair. The products use the latest techniques in this area. With different shampoos, treatments and even styling products especially for damaged hair, every hairstyle can be saved.

Joico Body Luxury and Smooth Cure

The Body Luxe products give the hair a volume boost. Fine, limp hair is history with this line. The Oat Protein complex ensures that the hairs are not weighted. Do you suffer from dry and fluffy hair? Then the Smooth Cure line is for you. These sulphate-free products make the hair stronger and more manageable.

Joico Color Endure

The Color Endure line from Joico is especially for maintaining and protecting colored hair. UV protectors and antioxidants ensure, among other things, that the color fades less quickly. For ash colored hairstyles there is a violet shampoo and conditioner that counteract yellowish tones.

Joico Style & Finish

A wide range of styling and finishing products are available at this fantastic brand. These products are newly developed and meet the latest trends. A small selection from the collection: JoiGel Medium Styling Gel, for control and volume; JoiFix Firm Finishing Spray, a firming hair spray; Design Works, a light-fixing spray.

Fast delivery and Customer service

All orders are sent from our logistics warehouse in the middle of the country. Hundreds of packages leave our warehouse on the way to a satisfied customer every day. Also visit our store in Nijkerk!

If there are questions about a certain product, you want advice on, for example, dyeing your hair, or you are curious when your package is delivered, then our customer service is ready for you. They can also tell you more about your favorite products and how they work! Our customer service can be reached by telephone on 033 258 43 43, or via [email protected] .


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