Paul Mitchell

Paul Mitchell


Of all the different hair styling and hair care brands that are in the hair and beauty world, Paul Mitchell is really a brand that stands out. Especially given the success of the brand, and the way in which Paul Mitchell has become a global phenomenon, everything has to do with Paul Mitchell deserving that little extra attention.

The Then

Paul Mitchell was founded in the early eighties by two friends who were determined to bring good quality ( professional ) hairdressing products to the market for an affordable price. With only $ 700 dollars, Paul Mitchell and John Paul Dejoria set up the Paul Mitchell brand. In the very beginning, there were only three products on the market, namely two shampoos and a conditioner. These had the matching names: Shampoo One , Shampoo Two , and The Conditioner .


Nowadays, Paul Mitchell can not be ignored anymore in the hairdressing profession and there are more than hundreds of different products that care for , style and shine the hair. The brand has since won several awards and continues to innovate in the field of styling and care .

For anyone who takes a look at our website, will immediately see that there is an abundance of choice in terms of Paul Mitchell products. Of course, the shampoos with which it once started are also available, and these are still just as good as they used to be.


One of Paul Mitchell 's most famous lines is the Awapuhi line , in 2011 this particularly beautiful line even won a Beauty Award. The ingredients of this Awapuhi line are being bred to this day and in Hawaii, which is also the place that inspired these caring products.

A small selection from the Paul Mitchell lines: Paul Mitchell Express Style, Paul Mitchell Tea Tree , Paul Mitchell Firm Style , Paul Mitchell Kids , Paul Mitchell Original , Paul Mitchell Forever Blonde and so on. Please take a moment to discover Paul Mitchell in our webshop!


Paul Mitchell was the first professional beauty brand to turn against animal testing. In this way the company also tries to contribute to the well-being of our planet.


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