L'Oréal is a French company founded in 1909 by the young chemist Eugéne Schueller. It started with the hair coloring formula Oréal. Schueller developed and produced the product itself and sold it to various hairdressers in Paris. The company registered under the name 'Société Française de Teintures Inoffensives pour Cheveux', which was translated in Dutch into the French foundation for safe hair dyeing. Not much later Schueller's company was renamed L'Oréal.

L'Oréal has dozens of top brands under its wing, making the company one of the largest players in the (hair) care and cosmetics market. Think for example of professional brands such as Redken and Kérastase, but well-known brands Garnier, Lancome and Vichy are also part of L'Oréal. The experience of this brand can be called self-evident with this rich history and many partners.

L'Oréal Assortment

The brand focuses mainly on hair dye, styling, care and cosmetics products. They even come with an extensive men's line: L'Oréal Homme. This line consists of both care and styling products and is loved by the well-groomed man.

L'Oréal Hair dye

Hair coloring has been the start of L'Oréal and the brand has brought a wide range of Hair Color products onto the market. Permanent colorings such as the Majirel and ammonia-free Inoa lines, semi-permanent colorings such as the Dia line and even a permanent translucent coloring, the Luo Color. The quality of these hair dyes is unprecedented and the products are therefore being used in salons around the world.

L'Oréal Care

The L'Oréal Series Expert line is a complete hair care line for all conceivable hair types, curls damaged hair, silver-gray colored hair, dry hair, you name it. For every type or problem there is a sub-line with the best products for the protection and care of the hair. Shampoo, conditioner, hair masks and hair oils are available.

L'Oréal also comes with specific care lines:

  • L'Oréal Smartbond, for protection while coloring.
  • L'Oréal Mythic Oil, intense nutrition for silky smooth and supple hair.

L'Oréal Styling

L'Oréal has not lagged behind in styling. Fine products such as the Infinium Hairsprays and the Steampod 2.0 steam hair straightener with nourishing effect are popular with consumers and professionals. The most extensive is the L'Oréal Tecni.art line. From spray to paste and wax, this styling line that stands for creativity has everything. The Tecni art Web is best known among men, a shaping paste for making rugged hairstyles. The Tecni art Get Dusty, Super Dust volume powder is good for women.

Fast delivery and Customer service

All orders are sent from our logistics warehouse in the middle of the country. Hundreds of packages leave our warehouse on the way to a satisfied customer every day. Also visit our store in Nijkerk!

If there are questions about a certain product, you want advice on, for example, dyeing your hair, or you are curious when your package is delivered, then our customer service is ready for you. They can also tell you more about your favorite products and how they work! Our customer service can be reached by telephone on 033 258 43 43, or via [email protected] .


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