The Redken Shades EQ Gloss is a demi-permanent coloring to give the hair a sublime shine with a beautiful color. This gives the hair extra dimension and makes it possible to neutralize, correct, color and/or give the hair shine. The hair coloring has a formula that consists of amino acids that come from wheat and is free of ammonia. In addition, the hair gloss also ensures that the hair is cared for just like a conditioner does.