American Crew Forming Cream 10 x 85 grams Value Pack is the bulk pack for intensive use in barbershops, salons, or anyone who wants the same reliable styling every day. This medium-hold styling cream adds volume, body, and natural shine without making hair hard or sticky. Ideal for controlled, flexible styling with restyleability throughout the day.
The formula absorbs easily into the hair and creates a fuller look without weighing it down. The hairstyle maintains natural movement and shape, even with daily activity or fluctuating temperatures.
Hold level: Medium (controllable and flexible)
This value pack is suitable for:
Apply a small amount to towel-dried or dry hair.
Rub the product warm between your palms for even distribution.
Work from the roots to the ends and model into the desired shape.
For extra volume, light blow-dry heat can be used.
Restyling can usually be done without additional products.
Aqua (Water), Petrolatum, Paraffinum Liquidum, Cetearyl Alcohol, PVP, Copernicia Cerifera (Carnauba) Wax, Glycerin, Sucrose, Lanolin Cera, Parfum (Fragrance).
Always consult the packaging for the most up-to-date ingredients list.
A 10-pack reduces transport movements per unit and increases logistics efficiency. The water base makes the product easy to wash, which limits product buildup. Packaging can be recycled according to local guidelines.
Yes. It's the exact same formula with a medium hold and a natural finish. The only difference is the bundled packaging with bulk discounts.
Yes. Thanks to the combination of PVP and wax components, fine hair gains more body and hold without being weighed down.
No. The medium hold provides control with flexibility. Hair remains natural-feeling and restyleable.
Yes. The water base makes the cream easy to wash out and suitable for daily use.
American Crew was founded in the early 1990s with the mission to redefine professional men's grooming. Working closely with barbers and stylists, the brand developed products that consistently performed in both salon and home use. Through defined hold levels, reliable formulas, and recognizable finishes, American Crew became an international standard in men's styling. Forming Cream is one of the most iconic products in the range, known for its balanced combination of control and natural freedom of movement.
The medium hold is achieved with PVP, a film-forming polymer that gives the hair structure without fully curing. Carnauba wax and Lanolin Cera provide shape retention and controlled flexibility. Petrolatum and Paraffinum Liquidum improve manageability and contribute to subtle shine. Glycerin helps regulate moisture on the hair's surface. For fine hair, a measured, phased application is recommended to prevent volume loss due to overuse.
American Crew Forming Cream 10 x 85 grams Value Pack offers medium hold, natural shine, and extra volume in a professional-grade package. Restyleable, easy to wash out, and ideal for intensive daily or salon use.
