American Crew Forming Cream 6 x 85 grams Value Pack is the ideal choice for those who style daily and want maximum value. This medium-hold styling cream adds volume, body, and natural shine without making hair hard or sticky. Perfect for men who want control while maintaining flexibility.
The formula absorbs easily into the hair and creates a fuller look without weighing it down. The hairstyle remains restyleable throughout the day and maintains a natural finish. Suitable for all hair types and particularly effective on fine or limp hair that needs extra hold.
Hold level: Medium (flexible and controllable)
This value pack is suitable for:
Apply a small amount to towel-dried or dry hair.
Rub the product warm between your palms for even distribution.
Work from roots to ends and style the hair into the desired shape.
For extra volume, light blow-dry heat can be used while styling.
Restyling usually does not require any additional product.
Aqua (Water), Petrolatum, Paraffinum Liquidum, Cetearyl Alcohol, PVP, Copernicia Cerifera (Carnauba) Wax, Glycerin, Sucrose, Lanolin Cera, Parfum (Fragrance).
Always consult the packaging for the most up-to-date ingredients list.
Choosing a 6-pack makes transport per unit more efficient, reducing packaging and logistics impact. The water base makes the product easy to wash, limiting product buildup. Packaging can be recycled according to local guidelines.
Yes. It's the exact same formula with a medium hold and a natural finish. The only difference is the bundle packaging with an extra discount.
Yes. The combination of PVP and wax components gives fine hair more body and hold without weighing it down.
No. The medium hold provides flexible control. Hair stays natural-feeling and can be restyled throughout the day.
Yes. Thanks to its water base, the styling cream is easy to wash out and suitable for daily use.
American Crew was founded in the early 1990s with the goal of elevating professional men's grooming. Working with barbers and hairdressers, the brand developed products that perform predictably and are easy to use in both the salon and at home. Thanks to clear hold levels and recognizable finishes, American Crew has become an internationally leading brand in men's styling. Forming Cream is one of the most iconic products in the range, known for its balance of control and natural freedom of movement.
The medium hold is primarily determined by PVP, a film-forming polymer that provides structure without complete rigidity. Carnauba wax and Lanolin Cera contribute to shape retention and controlled flexibility. Petrolatum and Paraffinum Liquidum improve spreadability and provide subtle shine. Glycerin helps regulate moisture levels at the hair's surface. For fine hair, a phased application is recommended to prevent volume loss due to overuse. For stronger hold, a product with a higher polymer concentration is more suitable.
American Crew Forming Cream 6 x 85 grams Value Pack offers medium hold, natural shine, and extra volume in an affordable bulk package. Restyleable, easy to wash out, and ideal for daily or professional intensive use.
