KMS Conscious Style Everyday Shampoo 300 ml is a mild shampoo for the daily cleansing of normal to fine hair. The shampoo removes impurities without unnecessarily weighing down the hair and provides weightless hydration . As a result, the hair retains its natural feel and acquires a healthy shine.
The formula consists of 92% ingredients of natural origin and is 97% biodegradable . The shampoo contains no SLS/SLES sulfates, silicones, microplastics, mineral oils, or artificial colorants, and contains no ingredients of animal origin.
Normal and fine hair, in particular, can quickly feel heavy or lifeless when a shampoo is too rich. KMS Conscious Style Everyday Shampoo therefore combines gentle cleansing with light hydration.
After washing, the hair feels clean and nourished, while retaining its natural movement and lightness. The shampoo is also safe to use on colored hair .
The minimalist formula contains oat oil (Avena Sativa Kernel Oil) and moringa seed oil (Moringa Oleifera Seed Oil) .
Moringa seed oil is a source of antioxidants and helps hydrate the hair and protect it against external influences. Oat oil has soothing properties and helps maintain the natural balance of the scalp.
In addition, the formula contains panthenol, glycerin, and lactic acid, among other ingredients. These ingredients support the moisturizing and nourishing action of the shampoo.
With the Conscious Style line, KMS combines hair care with a consciously formulated formula. For the Everyday Shampoo, this means:
Moreover, the bottle is recyclable.
KMS recommends the Everyday Shampoo particularly for normal to fine hair . The light conditioning makes the shampoo suitable if you want to wash your hair regularly but want to prevent a rich conditioning formula from weighing it down.
The shampoo can also be used for colored hair and is suitable for various hair textures, from straight to curly and frizzy hair.
Washing twice daily is not necessary. KMS advises repeating the treatment only when necessary.
The shampoo has a soft, clean scent with sparkling bergamot and green marine notes . KMS describes the scent as a formula with low allergy potential.
INCI: Water / Aqua / Eau, Cocamidopropyl Betaine, Coco-Glucoside, Sodium Lauroyl Sarcosinate, Disodium Lauryl Sulfosuccinate, Glycerin, Glyceryl Oleate, Polyquaternium-53, Citric Acid, Panthenol, Lactic Acid, Avena Sativa (Oat) Kernel Oil, Moringa Oleifera Seed Oil, Tocopherol, Sodium Benzoate, Phenoxyethanol, Fragrance / Perfume.
Ingredients and compositions may be changed by the manufacturer. Therefore, in case of sensitivities or allergies, also check the ingredient list on the received packaging.
According to KMS, the formula is free of SLS and SLES . Additionally, the shampoo contains no silicones, microplastics, mineral oils, or artificial colorants.
Yes. The Everyday Shampoo was specifically developed for gentle cleansing and weightless hydration and is particularly suitable for normal to fine hair.
Yes. The mild formula is suitable for daily use. How often washing is necessary naturally depends on the hair, scalp, and personal preference.
Yes. KMS states that the formula contains no ingredients of animal origin.
Yes. KMS explicitly states that the Everyday Shampoo is safe to use on colored hair.
