Goldwell

Goldwell – Premium Hair Care, Styling & Coloring for Salon-Worthy Results

Goldwell is one of the most influential brands in the professional hair industry and is loved by both hairdressers and consumers who strive for perfection. At HairandBeautyOnline.com , you'll find a comprehensive and up-to-date Goldwell range, designed to meet every hair need: from intensive care to advanced color and powerful styling.

As a premium brand, Goldwell is known for exceptional quality, scientifically proven technology, and a focus on long-lasting results. This category page is designed to give you insight into the wide range of products, the brand's history, and the benefits you can expect when choosing Goldwell hair products.

History of Goldwell – Innovation since 1948

Goldwell was founded in 1948 by German entrepreneur Hans Erich Dotter. His vision was clear: to develop products that improve hairdressers' work and give clients an experience that rivals professional salon treatments.

Over the years, Goldwell has built a strong reputation by continuously investing in research, technology, and collaboration with professionals worldwide. Key milestones:

  • 1956 – Introduction of the first permanent wave solution.
  • 1970–1990 – Growth into an international top brand with advanced color technology.
  • 2001 – Launch of the iconic Dualsenses skincare line.
  • 2010–present – Further development of Kerasilk, Colorance and StyleSign with innovative formulas.

Today, Goldwell is part of the KAO Salon Division and is used in top salons worldwide. The combination of craftsmanship, scientific expertise, and long-term product development forms the foundation of their success.

Why Goldwell at HairandBeautyOnline?

Goldwell is designed for professionals, yet accessible to anyone with high hair care needs. The products are based on modern hair science and specially designed to deliver visible and noticeable results.

Key Benefits of Goldwell Products

  • High-performance formulas for colour retention, shine, protection and restoration .
  • Intensive care that structurally improves hair quality .
  • High-performance styling that keeps the hairstyle in shape for a long time.
  • Innovative technologies such as microPROtec , BondPro+ and FadeStop Formula .
  • Suitable for all hair types: fine, dry, damaged, colored, curly, unruly and sensitive hair.
  • Perfectly suited for both salon treatments and home use.

Goldwell Product Groups – Complete Overview

Below you'll find the main Goldwell product lines that are typically available from us. These product groups are designed to complement each other for the best final result.

1. Hair care

Goldwell offers a wide range of care lines focused on hydration, repair, shine and protection.

  • Dualsenses – with sublines such as:
    • Dualsenses Color
    • Dualsenses Color Extra Rich
    • Dualsenses Rich Repair
    • Dualsenses Bond Pro
    • Dualsenses Ultra Volume
    • Dualsenses Curls & Waves
    • Dualsenses Silver (Anti-Yellow)
    • Dualsenses Scalp Specialist
    • Dualsenses Men
  • Kerasilk – luxurious premium line including:
    • Kerasilk Reconstruct
    • Kerasilk Control
    • Kerasilk Revitalize
    • Kerasilk Color
    • Kerasilk Volume
  • Bond Pro – strengthening line against hair breakage.
  • Rich Repair – intensive care for dry and damaged hair.
  • Color Extra Rich – extra nourishment and shine for colored and sensitive hair.
  • Just Smooth – care that tames frizzy and unruly hair.

2. Styling

Goldwell styling products provide long-lasting hold, definition and control, while maintaining natural movement and shine.

  • StyleSign Essentials – basic products for daily styling.
  • Creative Texture – for texture, definition and creative looks.
  • Perfect Hold – hairsprays and hold products for long-lasting hold.
  • Curls & Waves Styling – products specifically for curls and waves.
  • Just Smooth Styling – smoothing styling products against frizz.

3. Hair Dye & Color Systems

Goldwell is known worldwide for its advanced color systems with exceptional color retention and shine. Ideal for professional salons, but also suitable for experienced home colorists.

  • Topchic – professional permanent hair colour with high coverage.
  • Colorance – demi-permanent coloring for natural shine and color depth.
  • Nectaya – ammonia-free hair colour with nourishing oils.
  • Elumen – intensive, ammonia-free colour with extreme colour intensity.
  • Elumen Play – temporary fashion colours for creative looks.
  • Men ReShade – subtle, natural coloring especially for men.

4. Specialist Treatments

Goldwell has developed special treatments for deep care, sensitive hair or scalp problems.

  • Scalp Specialist – soothing and balancing products for the scalp.
  • BondPro+ Treatments – salon-quality treatments that strengthen the hair structure.
  • Kerasilk Masks & Serums – intensely nourishing and restorative treatments.
  • Intensive Repair Treatments – for severely damaged and chemically treated hair.

Best Selling & Popular Goldwell Products

At HairandBeautyOnline, these are the best-selling and most popular Goldwell hair products. These top products are known for their proven effectiveness and high customer satisfaction:

  • Goldwell Dualsenses Rich Repair Shampoo – for intense repair of dry and damaged hair.
  • Goldwell Dualsenses Color Brilliance Shampoo & Conditioner – for long-lasting color retention and brilliant shine.
  • Goldwell Bond Pro Fortifying Conditioner – strengthens the hair fiber and helps reduce hair breakage.
  • Goldwell StyleSign Perfect Hold Big Finish Hairspray – strong, long-lasting hold without a sticky feeling.
  • Goldwell Kerasilk Control Smoothing Mask – deeply nourishing mask against frizz and unruly hair.
  • Goldwell Colorance Demi-permanent Color – natural-looking shine and subtle color depth.
  • Goldwell Elumen High-Intensity Hair Color – extreme color intensity and long-lasting results.
  • Goldwell Dualsenses Silver Shampoo – anti-yellow shampoo for blond, gray, and bleached hair.

Goldwell's Environmental & Sustainable Focus

Goldwell is part of the KAO Group, a company recognized globally for its progressive sustainability policies. Sustainability plays a key role in every stage of product development, from raw materials to packaging.

Goldwell's Key Sustainability Efforts

  • Recycling & Packaging: Use of recyclable packaging and a continuous reduction of plastic use per product.
  • Production with a lower CO₂ impact: focusing on energy-efficient production facilities and CO₂ reduction programs.
  • Milder formulas: improved skin compatibility, fewer aggressive ingredients and more biodegradable components where possible.
  • Long-lasting effect: Products are developed for long-lasting results, so you need less product and limit waste.
  • Animal Welfare: Goldwell does not test on animals and supports alternative, animal-friendly testing methods.

Sustainability remains a key focus in future product development. This way, you can choose professional Goldwell hair products that respect people and the environment.

Additional information for the true Goldwell expert

Goldwell invests heavily in research and development through the KAO Salon Global Research Center. Here, all formulas are scientifically tested for hair fibers, color pigment stability, scalp reactions, and long-lasting performance.

Some of Goldwell's well-known patented technologies include:

  • microPROtec complex – ensures a fast and even distribution of caring substances over the hair.
  • FadeStop Formula – reduces color fading from the first wash and helps keep color beautiful for longer.
  • IntraLipid Technology – replenishes lipids in damaged hair and improves its structure from within.
  • BondPro+ System – protects hair bonds during chemical treatments such as coloring and bleaching.

Thanks to these technologies , Goldwell hair products not only offer beautiful cosmetic results but also have a restorative effect on the hair structure. So you can enjoy salon-quality results at home via HairandBeautyOnline.com .

Goldwell, a well-known name in the professional hairdressing world, is now sold in over forty countries. The brand offers a wide range of hair care, styling, coloring, and perm products. It all began in 1948 with Hans Dotter, a German who began developing and producing a new type of perm solution . Until then, perming hair had always been somewhat cumbersome. The product was named Goldwell Ideal. The name is derived from the words Gold and Welle, the latter meaning "stroke" or "wave." The Golden Curl was born. The name Goldwell was therefore quickly adopted for the company.

Goldwell Goldenspray

Shortly after, the brand launched its first hairsprays. These hairsprays were so popular that they were given the name Sprühgold— Goldenspray . To this day, Goldenspray remains one of Goldwell's most beloved products. Did you know that the best-selling product isn't Goldenspray, but Goldwell Lagoom Jam ? This fast-drying gel provides unparalleled hold, has a fresh scent, and delivers results. Lagoom Jam and Goldenspray are available as a combination.

Goldwell Hair Care

Goldwell naturally offers a wide range of different care products, each with its own unique properties and benefits. It's safe to say there's the right product for every hair type.

Goldwell Dualsenses

The extensive Dualsenses line includes various products for (blonde, silver) colored hair, curly hair, extra volume, and a special line for men – Goldwell For Men . Goldwell Dualsenses also includes many nourishing products for different hair types and styles. Something for everyone. The Goldwell Scalp Specialist, for example, is specially formulated for the scalp, with both anti-dandruff and anti-hair loss products.

Goldwell Stylesign

All of Goldwell's styling products are combined in the Goldwell Stylesign line. From gel to hairspray, this line is truly comprehensive. All products in this line contain the FlexPROtec Complex, which protects hair from heat, UV light, and color loss.

Goldwell Hair Dye

Not only is Goldwell renowned for its care and styling products, but the German brand is also known for its hair dyes and colorants. If you're looking for a hair dye with perfect coverage, Goldwell Topchic, with 100% gray coverage, is the perfect choice. Prefer a demi-permanent hair color? Then Goldwell Colorance is the perfect choice. This hair dye is gentle on the hair and even has restorative properties.

Fast delivery and customer service

All orders are shipped from our logistics warehouse in the center of the country. Hundreds of packages leave our warehouse every day on their way to satisfied customers.

If you have any questions about a specific product, need advice on dyeing your hair, or are curious about the exact delivery date, our customer service team is ready to help. They can also tell you more about your favorite products and how they work! You can reach our customer service team by phone at 033 258 43 43 or via [email protected] .

Goldwell

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