Alterna has been a true founder of luxury hair care since 1997. The brand uses the latest technologies and the best natural ingredients. The hairs shine like never before and get a brilliant youthful appearance. Alterna is besides care ultimate indulgence for the hair!

Unique to the products of Alterna is the used Enzyme Therapy . Through this therapy all important nutrients are absorbed in the hair optimally so that the keratin production is started. The brand invests a lot of time and money in research into the purest ingredients and products. Development and safety are of paramount importance.

Alterna Assortment

Special and nourishing ingredients are abundant at Alterna, such as caviar, hemp and cocoa extracts. The wide range of products protects against color fading with the Color Hold system. The most famous lines of the brand include the Caviar line (anti aging), the Bamboo line, and the luxury The Science of Ten line. Especially in the worldwide beloved The Science of Ten Perfect Blend line all ingredients come together to form a perfect composition that is unique in its kind.

Alterna Caviar and Bamboo

The Caviar line is special to make the hair healthier and give it a youthful look. This anti-aging line consists of a number of sub-lines aimed at different needs, for example Caviar Replenishing Moisture and Caviar Bodybuilding Volume.

The same applies to the fine Bamboo line. This pure nature line focuses among others on hair that needs Volume, Shine, or Color Hold. Also different styling products are available in both lines. Loved is the Bamboo Smooth Kendi Dry Oil Mist.

Alterna The Science of Ten

The exclusive The Science of Ten Perfect Blend products contain 10 luxurious ingredients that pamper the hair to perfection. In honor of their ten-year existence, Alterna comes with this care line consisting of shampoo, conditioner and a hair mask. The ingredients used in all these products are:

  • African Cocoa Extract
  • Arab Incense
  • Color Hold Complex (own technology)
  • Arnica Flower
  • Bulgarian evening primrose
  • Caviar Age-Control
  • Moroccan Quillaia bark
  • White Truffle Oil
  • Hyaluronic acid
  • Champagne Grapeseed Oil

Alterna Environment

Not only the appearance does matter with Alterna. The brand cares about the health of the hair, animals and the environment. Organic, sustainable ingredients and recyclable packaging are therefore the first choice for Alterna products. The products are free of sulphates, parabens, phthalates, gluten and paraffin. The brand is anti-animal testing.

Fast delivery and Customer service

All orders are sent from our logistics warehouse in the middle of the country. Hundreds of packages leave our warehouse on the way to a satisfied customer every day. Also visit our store in Nijkerk!

If there are questions about a certain product, you want advice on, for example, dyeing your hair, or you are curious when your package with Alterna products is delivered exactly, then our customer service is ready for you. They can also tell you more about your favorite products and how they work! Our customer service can be reached by telephone on 033 258 43 43, or via [email protected] .


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