American Crew Forming Cream 85 ml is a medium-hold styling cream that combines control, volume, and natural shine without making hair hard or stiff. This popular cream adds body and hold, while keeping hairstyles flexible and restyleable throughout the day. Suitable for all hair types and ideal for daily styling.
The formula absorbs easily into the hair and creates a fuller look without weighing it down. Perfect for short to medium-length hairstyles where shape, movement, and natural texture need to work together.
American Crew Forming Cream is suitable for:
Apply a small amount to towel-dried or dry hair.
Rub the product warm between your palms for even distribution.
Distribute from the roots to the ends and model into the desired shape.
For extra volume: blow-dry the hair lightly into shape while styling.
For restyling, re-modeling without additional product is often sufficient.
Aqua (Water), Petrolatum, Paraffinum Liquidum, Cetearyl Alcohol, PVP, Copernicia Cerifera (Carnauba) Wax, Glycerin, Sucrose, Lanolin Cera, Parfum (Fragrance).
Always consult the packaging for the most up-to-date ingredients list.
The water base makes the product easy to wash out, minimizing daily product buildup. The packaging is recyclable according to local guidelines. No specific claims are made about renewable resources.
Yes. The combination of PVP and wax components gives fine hair more body and volume without weighing it down.
No. The medium hold provides control with flexibility. Hair remains restyleable and feels natural.
Forming Cream offers more structure and medium hold. A pomade generally provides more shine and less hold.
Yes. Thanks to its water base and easy washability, the product is suitable for daily use.
American Crew was founded in the early 1990s with a clear mission: to position professional men's grooming as a fully-fledged hairdressing profession. From the very beginning, the brand worked closely with barbers and stylists to develop products that are predictable, functional, and practical in the salon. By focusing on workable formulas, clear hold levels, and recognizable finishes, American Crew became an international benchmark in men's styling. Forming Cream is one of the most iconic products in the range because of its balance of control and a natural look.
The medium hold is primarily determined by PVP (Polyvinylpyrrolidone), a film-forming polymer that gives the hair structure without complete rigidity. Combined with Carnauba Wax and Lanolin Cera, a hybrid matrix of flexibility and shape retention is created. Petrolatum and Paraffinum Liquidum provide lubricity and controlled shine, while Glycerin helps retain moisture at the hair's surface. Overdosing can reduce volume in fine hair; therefore, a phased application is more effective. For maximum hold, a product with a higher polymer concentration is more appropriate.
American Crew Forming Cream 85 ml is a medium-hold styling cream for men who want volume, body, and natural shine without a hard hold. It's restyleable, easy to wash out, and suitable for all hair types. Ideal for daily styling with controlled flexibility.
Nooit meer een bad hair day met deze forming cream!
Lekker handig boost bundel! Gr sjoerd
Deze gel is absoluut zijn geld waard!
AMC delivers it every time. What a great products! Nice discount! Nice Webshop!
Fijne haarwax.
Een heerlijk cool merk en product zonder dat het hip of kleurrijk probeert te zijn. Doet wat het moet doen, en heeft inderdaad een fijne mannelijke geur. Niet dat vrouwelijke bloemige.
Heeft een klassieke geur. Wat het onderscheid van al die zoete geurende andere haar producten.
Dit doet me denken aan de geur van vroeger, echt iets voor mannen dit!
