American Crew Forming Cream, 85 grams

American Crew Forming Cream 85 g

American Crew Forming Cream 85 g is an easy-to-use styling cream with medium hold and medium shine . The cream gives the hair control and excellent flexibility, while the hairstyle remains bouncy and naturally styled.

Forming Cream is suitable for all hair types and helps make hair look fuller and thicker. This makes it a versatile choice for daily styling when you want more body and control without the very strong hold of a hard styling product.

Medium hold, medium shine

The strength of Forming Cream lies in the balance between firmness and flexibility. American Crew positions the product as having a medium hold and medium shine . You get sufficient control to shape the hairstyle, while the hair remains easy to style.

• Medium hold
• Medium gloss
• Excellent flexibility and moldability
• Gives body and fullness
• Helps make hair look thicker
• Suitable for all hair types
• Can be used on damp or dry hair
• Easily washable with shampoo without residue
• Contents: 85 g

More body and a fuller-looking hairstyle

Forming Cream is not only intended to keep hair in shape. The formula also helps give body and fullness to the hairstyle. American Crew specifically mentions that the product can make hair look thicker.

That makes Forming Cream interesting when you want to combine control with a fuller-looking hairstyle, without using a styling product with maximum hold.

For which hair is American Crew Forming Cream suitable?

American Crew recommends Forming Cream for all hair types . The combination of medium hold, medium shine, and good styleability makes the cream suitable for a variety of hairstyles where control, body, and a polished finish are desired.

Moreover, Forming Cream is an accessible choice if you have little experience with waxes, pomades, or other styling products in a jar. American Crew itself calls the product suitable for getting acquainted with this type of styling product.

How do you use American Crew Forming Cream?

1. Take a small amount of Forming Cream.
2. Rub the cream evenly between the palms of your hands.
3. Distribute the product through damp or dry hair.
4. Work the product well through the hair for even distribution.
5. Shape the hairstyle into the desired form with your hands or a brush.

Start with a small amount and add more if needed. This way, you can build up hold, definition, and shine in a controlled manner.

What is in American Crew Forming Cream?

The formula contains various ingredients that contribute to the signature styling properties. According to American Crew, Lanolin Wax supports the movable hold. PVP contributes to firmness, body, and fullness. Glycerin helps make the hair look softer and fuller, and sucrose has nourishing and hydrating properties.

The formula also contains, among other things, carnauba wax, petrolatum, and mineral oil.

Product details

• Product: American Crew Forming Cream
• Product type: styling cream
• Contents: 85 g
• Hold: medium
• Gloss: medium
• Hair type: all hair types
• Effect: control, flexibility, body and fullness
• Use: damp or dry hair
• Washable: easily with shampoo

Ingredients

INCI: Aqua/Water/Eau, Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanolin), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.

Ingredients may be changed by the manufacturer. Therefore, in case of allergies or sensitivities, always check the ingredient list on the received packaging.

Frequently Asked Questions

How strong is American Crew Forming Cream?

American Crew gives Forming Cream a medium hold . The product is aimed at a combination of control and flexibility, and not at maximum or strong fixation.

Is American Crew Forming Cream matte?

No. The manufacturer classifies Forming Cream as medium shine . The product therefore provides visible shine and should not be marketed as a matte styling cream.

Is Forming Cream suitable for fine hair?

According to American Crew, Forming Cream is suitable for all hair types. The formula provides body and fullness and helps make hair look thicker , making these properties also beneficial for finer hair.

Can I use Forming Cream on dry hair?

Yes. American Crew recommends distributing the product evenly through damp or dry hair and then styling the hair as desired.

Is American Crew Forming Cream easily washable?

Yes. American Crew describes Forming Cream as a water-based product that washes out easily with shampoo without leaving any residue.

Is American Crew Forming Cream vegan?

No. The current formula contains Lanolin Cera (Lanolin Wax) and is therefore not vegan.