American Crew Forming Cream 85 ml – Medium hold & natural look

American Crew Forming Cream 85 ml is the classic men's styling cream for a natural finish with medium hold and a subtle shine. Easy to apply, flexible to restyle, and just as easy to wash out. Perfect for daily use and suitable for all hair types and lengths.

Advantages

• Reliable medium hold without becoming hard or crunchy.
• Light, natural shine for a well-groomed look.
• Gives body & volume , makes the hair look fuller.
• Easy to spread due to smooth cream texture.
• Restyleable during the day.
• Washes out easily without stubborn build-up.
• Fresh, recognizable American Crew scent .

Properties

• Finish: natural, subtle, light shine (no wet gel look).
• Hold: medium, flexible with control.
• Texture: cream (water based) that glides smoothly through the hair.
• Suitable for: all hair types and lengths, even finer hair.
• Use: daily, at home and in the barbershop.

Ingredients (core components)

Please note: Ingredient lists may change from batch to batch; always consult the packaging for the current INCI.

• Aqua (Water) – base of the formula.
• Petrolatum & Paraffinum Liquidum – emollients for smooth distribution and a light shine.
• Cetearyl Alcohol – softens and conditions.
• PVP – styling polymer for hold and volume.
• Copernicia Cerifera (Carnauba) Wax – natural wax for texture.
• Glycerin & Sucrose – humectants for a comfortable hair feel.
• Lanolin Cera (lanolin wax) – flexibility and malleability.
• Perfume (Fragrance) – signature scent.

Vegan friendly?

Not vegan – contains lanolin (this ingredient comes from wool fat).

Environmental friendliness

• Water-based: easy to rinse, helps limit product build-up.
• Use sparingly: a small amount is often enough (less waste).
• Packaging: Please recycle where possible according to local guidelines.
• Transparency: Contains ingredients of fossil origin (such as mineral oil/petrolatum).

Available shapes

• 85 ml (this variant).
• Also regularly available in smaller travel sizes (subject to availability).

How to Use – How to use American Crew Forming Cream

1. Start with clean, towel-dried or dry hair.
2. Take a small amount (pea to fingertip size, depending on hair length/thickness).
3. Rub warm between your palms for even distribution.
4. Apply from roots to ends, working in the desired direction.
5. Style with fingers, a comb, or a brush. Blow-dry for extra volume (optional).
6. Touching up during the day? Use very little product for restyling.
7. Wash out: simply shampoo, leaves no stubborn residue.

Brief history of American Crew

American Crew launched in the mid-1990s with one goal: to provide men with professional, barbershop-worthy grooming and styling. Forming Cream became one of the most beloved products in the lineup thanks to its versatile, accessible hold and natural finish.

Why buy from HairAndBeautyOnline.com?

• Official, fresh stock and fast delivery.
• Friendly service and expert advice.
• Competitive prices and regular interesting offers.

Additional information for those truly interested

• Combination of humectants (eg glycerine) and polymers (PVP) provides control and comfort at the same time.
• Carnauba wax provides a subtle shine without a wet look.
• Medium hold is ideal for hairstyles that require movement; for extreme hold, choose a high-hold product.
• Tip for fine hair: apply sparingly at first, blow-dry gently for extra body, add a very small top-up if desired.

Shop now at HairAndBeautyOnline.com and experience for yourself why American Crew Forming Cream 85 ml has been a barbershop favorite for years.